All the latest news and inspiration on innovative and luxury packaging including rigid boxes, folding cartons, e-commerce boxes and a wide range of carrier bags and totes – to help you find your ideal packaging solution, and boost your brand’s awareness.
Folding cartons can be made in different sizes and shapes to create a truly unique packaging solution that allows your product to take centre stage on a retail shelf.
Think back to your last purchase – was it an impulse buy? Or something you really needed? How was it packaged? How did opening it make you feel? How did it add to the unboxing experience? What did you feel towards the product and to the brand?
The very best packaging will make your product stand out from the crowd, drawing all the right attention to your products. Product packaging is, therefore, a crucial branding element that will effectively sell your product and ensure your success.
Unique product packaging allows for a creative brand touchpoint with prospective customers. Conveying important product information in addition to drawing attention to your product, packaging is a great way to get your products into the hands of as many consumers as is physically possible.
The best luxury packaging solutions are those that are on-trend, aesthetically pleasing and create a genuine connection between the brand and consumer.
Whilst there is no correct scenario or specific checklist that warrants the use of rigid boxes, rigid boxes are typically used to build and solidify a customer’s relationship with a brand and to both protect high-value, premium products.
Rising in popularity in recent years due to influencer marketing and the rise of unboxing videos on social media channels, consumers have become increasingly attracted to luxury packaging. Take a visit to your local department store and look around you. Luxury gift packaging is everywhere.
Expected to increase by more than $100 billion in just four years, the luxury goods industry is truly thriving. Though this is great news for