One only has to watch the classic film, Gentlemen Prefer Blondes, to see the influence and importance of jewellery. Performed by Marilyn Monroe and Jane Russell, Diamonds Are a Girl’s Best Friend is a song that views jewellery and jewellers in high regard.
Known and loved by women worldwide and performed during Madonna’s Rebel Heart Tour, by Ariana Grande at a Tiffany & Co. event, and re-enacted in Gossip Girl, Moulin Rouge, Birds of Prey, Glee and plenty, plenty more, there’s no doubt that jewellery is more than just another product. It’s a prized possession that, with the right care and attention, lasts forever.
High in both financial and sentimental value, jewellery is intertwined with memories and feelings. And, although the piece of jewellery is the focal point of the purchase, jewellery packaging boxes contribute to the sentimental value of your products and create an unbeatable luxury shopping experience. Like Tiffany’s signature duck-egg box, jewellery packaging is a recognisable part of your brand that helps to build desirability.
With high-quality custom jewellery packaging, jewellers can expect to wow existing and potential customers with a premium service that goes above and beyond all expectations.
Why is the Packaging Experience Important?
Jewellery holds immense sentimental value. Often bought as a gift for our loved ones, jewellery is a high-value item that holds fond memories. Jewellery packaging boxes should contribute to this.
The unboxing experience is now part and parcel of buying something new. While a product’s packaging is traditionally designed to protect the product, the packaging is a great way to extend the shopping experience and delight your customers.
Since jewellery packaging is the very first thing the recipient sees, it should make a good impression. Average, run-of-the-mill boxes simply don’t cut it anymore. Especially not if you want your product to be displayed for all to see on social media platforms. The very best luxury jewellery packaging boxes are those that enhance the shopping experience.
Unboxing a high-value item should be exciting and enjoyable. In addition to enhancing the value of your products and making your customers feel important, jewellery box packaging can function as a powerful branding tool that generates millions of views and hundreds of new customers. After all, the more unique your packaging, the more your products and your brand will stand out from the competition.
Jewellery pieces are luxury items that are kept for years and sometimes even inherited by children, grandchildren and so on. Unlike fast-fashion pieces, jewellery is by no means a mere item to be worn once and thrown away. By opting for luxurious and attractive packaging boxes, you can successfully demonstrate your product’s worth, all without wasting the time of your customers and sales assistants with irritating, rehearsed sales pitches.
What Attractive Packaging Boxes Can Do For Your Jewellery Brand
Attractive jewellery packaging has more than one purpose. From making a great first impression to driving customer loyalty and helping your brand achieve viral status on social media, custom jewellery packaging can work wonders for your business.
Stand out from the crowd
Every piece of jewellery has its own unique features. Whether it’s a charming pair of gold earrings or a diamond-encrusted engagement ring, your jewellery is a luxury item that is high in sentimental value. What better way to advertise your high-value products than with premium jewellery packaging boxes?
Your brand’s jewellery packaging should make a strong impression on your customer. By incorporating brand colours, messaging and other key details, your jewellery box packaging is sure to stand out from the crowd and create a buzz amongst your customers.
Drive customer loyalty
Birthdays, anniversaries, Christmas, jewellery is the perfect gift for a loved one, no matter the occasion or time of year. Surrounded by the excitement of such special occasions, jewellery is a truly special gift that is cherished by many and holds many fond memories of special times.
With on-brand colours, messages and more, jewellery box designs are capable of resurfacing fond memories of happy times. These emotions become intrinsic to your brand, thereby encouraging customers to place another order. And another… And another! Until suddenly, they own almost half of the items in your store.
From branded designs to excellent attention to detail, custom jewellery packaging proves that your pieces are something truly special and leaves your customers wanting more.
User-generated content (UGC) is all the rage. It showcases your brand in an honest, “unfiltered” way that builds trust, engagement and drives high-converting traffic to your brand. Unique, attractive packaging boxes for jewellery are a great way to encourage your customers to share content of your brand and your products.
According to DotCom, 40% of customers will share content featuring their products if the packaging is attractive. The more impressive your jewellery packaging boxes, the more likely they are to be shared on social media, and the more engagement they are likely to get. By now, we all know that the Instagram, TikTok and Facebook algorithms are geared towards engagement. So the more engagement with this UGC, the more likely the content is to go viral!
Plus, the more UGC of your products, the more content you have to share on your own social channels – that’s a big win if you ask us!
What Packaging is Best For Jewellery?
Attractive packaging is a great way to impress your customers, encourage loyalty and build the likelihood of your brand going viral. But attractiveness is just one part of the puzzle. Packaging for jewellery should also be resilient and substantial.
When it comes to high-value gifts, there are no excuses for poor quality jewellery packaging. More than anything else, a jewellery packaging box should help to protect the items it holds inside from accidental damage.
Strong, durable and suitable for personalised packaging, rigid box packaging is the perfect option for jewellery. Available in various styles, from slipcase and drawer to neck and shoulder, rigid boxes are excellent options for luxury jewellery packaging boxes.
Eco-Friendly Jewellery Packaging
Are you looking for unique, eye-catching packaging ideas for jewellery that truly stand out from the crowd? Eco-friendly packaging may be just the solution for you.
Bringing key matters to the attention of consumers everywhere, recent studies, documentaries and the legendary David Attenborough have highlighted the issues with single-use plastics, excessive production and toxic landfills. Consumers are now more conscious of environmental issues than ever before and, according to recent surveys, are more willing to invest in eco-friendly companies that focus on sustainable production processes.
Since paper is far more biodegradable than plastic, packaging that is made from paper is considered far more sustainable and eco-friendly than its plastic counterparts. Rigid box packaging is no exception. With the option to be made from recycled materials, rigid box packaging is exceptionally environmentally-friendly and well-loved by conscious retail brands.
And that’s not all! At Maxipos, we are conscious of the impact we have on our planet. We strongly believe we have a responsibility to advise our customers on choosing the most eco-friendly and sustainable materials possible. Although there is no one-size-fits-all solution, and certainly no one hero product that’s able to save the world, we take pride in offering a range of different options to suit your needs.
Top 9 Examples of Attractive Jewellery Packaging
Packaging for jewellery should be attractive and practical in equal measure. One without the other simply does not work, and the perfect pairing can be difficult to get right. With years and years of experience designing and producing packaging for the top retailers in the UK, we have some excellent jewellery packaging ideas to share with you. Let’s take a look!
№1 — Rabat’s Partial Telescope Ring Holders
A classic rigid box type with an internal suede fitment, Rabat’s ring holders are the perfect example of luxury jewellery packaging. Made in the style of a partial telescope box, Rabat’s boxes are the perfect gift boxes for rings, earrings and other high-value jewellery pieces. Finished in a neutral hue, the Rabat ring box is the ideal option for timeless jewellery pieces.
№2 — Magnetic Lid Book-Style Boxes
Packaging for jewellery should be high-quality, attractive and, most of all, memorable. Combining all three of these elements, magnetic lid rigid boxes are excellent jewellery packaging boxes and are the perfect upgrade for any special occasion. A sturdy rigid box to protect your high-value jewellery items paired with a luxurious hinged lid that is secured neatly with a magnet, these jewellery boxes are real keepsakes.
№3 — Simple Yet Stylish Rigid Boxes
In almost every circumstance, you can’t go wrong with a simple yet stylish jewellery packaging box. Made from sturdy rigid box board and complete with an internal fitment to keep even your most expensive pieces securely in place, these sophisticated jewellery packaging options are great for long pendant necklaces, bracelets and more. Simply finish in your colour of choice and customise with your branding elements to create key staples for your jewellers!
№4 — Meadowlark’s Slipcase Sleeve Boxes
Slightly different to the traditional square and rectangle jewellery box shapes, Meadowlark’s hexagonal rigid boxes are sure to stand out from the crowd. Complete with a foam insert to secure each item, Meadowlark’s jewellery packaging boxes are unique and stylish.
№5 — Engagement Hinged Rigid Boxes
Hinged lid jewellery boxes are classic examples of jewellery box packaging. Opening gently to reveal the item inside, hinged lid packaging boxes are popular for engagement rings and other highly-sentimental jewellery pieces. Like all rigid boxes, hinged lid packaging is highly customisable and can be printed in various colours with different prints and messaging to create a special connection between the jeweller, the gift giver and the recipient.
№6 — Fanny & Kate’s Slipcase and Drawer Boxes and Leatherette Pouch
Like all rigid boxes, slipcase and drawer packaging is durable yet appealing. One of the best aspects of slipcase and drawer packaging is that it’s incredibly spacious, making it a great option for larger jewellery pieces. With endless options for personalisation – from printing to embossing and more, Fanny & Kate’s jewellery packaging is the perfect choice for jewellers that prefer custom jewellery packaging.
Complete with a leatherette pouch inside, this jewellery packaging box is luxurious, durable and the ideal option for the unboxing experience and is all but guaranteed to be shared on social media by your loyal fans.
№7 — Suraya Jewelry’s Gift Bags
Made in a unique shape with luxurious ribbon handles, embossed logo and rose-gold detailing, Suraya’s jewellery shoppers are the perfect finishing touch for any jewellery packaging box.
№8 — Joia’s Gift Bags
With a rounded shape that sets it apart from the plain square and rectangle gift bags that can be found on the high street, Joia’s gift bags are both stylish and sophisticated. Finished in an elegant blue print, this paper bag is the perfect finishing touch to house your jewellery packaging boxes.
№9 — Henry Shodu’s Unique Bags
A classic and elegant gift bag, Henry Shodu’s jewellery packaging bags are sure to turn heads. Different from a traditional gift bag yet full of charm and sophistication, Henry Shodu is sure to be the name on everyone’s lips.
There’s no doubt about it, jewellery pieces are high-value items that are intertwined with the world of luxury. To maximise sales, increase awareness and boost engagement with your brand, your jewellery packaging should be on point.
When you partner with Maxipos, we use our experience, knowledge and expertise to maximise the impact of your brand. By transforming your ideas into striking brand packaging, we’ll help you to increase your brand’s visibility and competitive edge.
What’s more, we pride ourselves on our excellent customer service and top-notch operations. We’ll make the process as simple and convenient as possible, handling the entire process from briefing to delivery. With an efficient and highly-reviewed level of service, we’ll deliver exactly what you need, to your exact requirements.