There is no doubt that branded merchandise is an excellent marketing tool and a valued route for many companies who want to keep their brand at the forefront of their consumers’ mind. Choosing the right gift to give to customers when they buy your product will drive more consumers to your brand, increase sales, enhance brand awareness and promote brand loyalty. Especially when the quality of the gifts we produce mean that they could be products in their own right. At Maxipos, we have an enviable track record of assisting our clients in creating highly successful Gift With Purchase promotions and incentive schemes.
Gifts & Products
Over the years, our clients have asked us to source an extraordinary range of products to use in promotions to increase their brand visibility, or sell as retail products.
As we have several leading health and beauty brands as our clients, we often get asked to create bespoke beauty pouches.
If you are conducting a Gift With Purchase promotion or wish to create incentives for your stockists or even your staff, then we can assist in every stage of the process from conceiving and designing the gifts, to producing prototypes through to manufacturing and delivery.
One of our skills is helping you to pick the perfect gift – one that reflects your brand, attracts attention, communicates your chosen message and adds perceived value to your offer.
Sourcing from overseas, particularly from China, can be a daunting prospect if you have no experience but through our excellent network of trusted global manufacturers we can deliver outstanding incentives with genuine impact, in a timely fashion and within your budget. Most of all this offers our clients peace of mind throughout the whole sourcing process.
There are so many promotional products and suppliers in the market, it can be a minefield working out who to trust. We have spent years analysing the UK and global markets, constantly cross-checking suppliers in terms of cost, quality and service levels. As a result, we only use a small number of factories who meet our exacting standards and are aware of the importance of meeting lead time deadlines.
We are committed to ensuring that the products we source are produced in ethically sound environments, through a supply chain that adheres to international standards established to protect people and the planet. We make sure all the factories we use are audited by third-party auditing companies (for example SEDEX and SGS) and we also check that they adhere to the CSR requirements.
Please see here for more information about our suppliers and audit process.
The Power of Branded Merchandise
Research has repeatedly demonstrated that gifts are the most effective form of promotion and here’s why:
The Word ‘Free’
People just love the idea of getting something free; that simple little word is an attention grabber and plays to the consumer’s desire for a bargain. The same will be true of stockists who will strive harder to sell your products to get those incentives.
Gifts increase transaction values
Your customers will spend more in order to receive the free gift and your stockists will perfect their upselling techniques if they want those incentives.
Gifts inspire reciprocal behaviour
The beneficiaries of gifts and incentives can have a subconscious desire to return the favour by making more purchases.
Incentives play to a preference for more
Consumers have been shown to prefer receiving more goods for their money to receiving a discount on their purchase.
Gifts promote brand awareness
If you choose the right product, the chances are that the consumer will keep and continue to use the gift for months to come. This increases your brand’s visibility and means it will always be at the forefront of your consumer’s mind.
Gifts encourage your customers to share
Recipients of free gifts are more likely to share their positive experience of your brand with others. Gifts ensure that your customers do the talking for you.
Gifts with purchase are cost effective
If you choose the right gift it will be far more cost effective than offering a discount, a gift card or a buy one get one free promotion.