Beauty Pie is the new disruptor of the beauty industry with their innovative subscription-based members’ club. Offering luxury skincare and cosmetic ranges, their products are on par with the big brands of beauty… except there is a twist: they offer members an exclusive price which is much lower than the ‘typical’ price. Due to this business model Beauty Pie have quickly obtained a large and loyal following.
Maxipos have produced silk hair ties for Beauty Pie since 2020. In 2021 they contacted us as they were looking to produce three new colour ways of the silk scrunchies for their Christmas gifting range. Instead of packaging the hair ties in an EVA pouch as per previous years, Beauty Pie came to us with the idea of housing the six scrunchies in a bauble style box.