Luxury packaging boxes come in all shapes and sizes. From small slipcase and drawer boxes to large book-jacket boxes, there are numerous styles and types of rigid boxes to choose from. The versatility of rigid box packaging makes it a popular option with many brands and businesses. Suitable for a wide range of products including high-value items and premium gifts, rigid boxes exude luxury and quality. Typically four times thicker than other packaging types, rigid boxes are not only versatile and luxurious but incredibly durable, functional and practical. If you’re looking for luxury packaging to either protect your delicate items or market your premium products, custom rigid box packaging might well be the packaging solution you have been looking for.
Are rigid boxes the right luxury packaging boxes for your products?
If you need luxury packaging boxes for your brand, rigid boxes are likely to be the most ideal solution. Whilst there is no correct scenario or specific checklist that warrants the use of rigid boxes, they are typically used to build and solidify a customer’s relationship with a brand and to both protect high-value, premium products. With numerous benefits – from stylish and eye-catching designs to durable and hard-wearing properties – rigid boxes are the ideal luxury packaging boxes for multiple products.
Durability and premium quality
Four times thicker than traditional packaging types and made with bespoke inserts to protect a display your products, rigid gift boxes are exceptionally durable. It is precisely for this reason that they are commonly used to house a range of high-value products from expensive mobile devices to exquisite pieces of jewellery. What’s more, the durable materials do not affect the style, design or shape of the box in any way.
First impressions: stylish packaging
When marketing a new product, first impressions count. Finished with paper wrapping, a rigid set-up box can be printed, embossed/ debossed and foil stamped in multiple colours, textures and finishes.
Great display pieces, a rigid set up box also functions to market your product when placed on a retail shelf that is crowded with products from other brands. When presented in a beautiful, stylish and eye-catching box, it automatically piques the customer’s interest and encourages engagement with your product and brand. Luxury rigid box packaging also creates a connection between customers and brands that increases engagement and improves word-of-mouth referrals.
Luxury packaging is made for luxury products. Not a boring box without design or appeal, rigid boxes are special in every way. Great for creating a special unboxing experience and for keeping as novelty storage boxes for a long time after opening, these boxes elude a sense of luxury that is irresistible to many customers.
What will rigid box packaging achieve for my products?
From luxury jewellery packaging boxes to rigid gift boxes with lids, they are durable packaging solutions that will protect your products from handling and shipping.
In addition to protecting your products, custom rigid boxes add a luxury appeal to your products that creates a strong connection between your product or brand and your customer. They also help your products stand out on a crowded retail shelf.
Examples of successful custom luxury packaging boxes
Rigid slipcase and drawer boxes
Rigid slipcase and drawer boxes are made of two components: an outer sleeve which is closed on one end (or slipcase) and an inner drawer tray. As slipcase and drawer boxes are suitable for multiple product types – from beauty products, luxury perishables, books, clothing and more – they are popular with numerous luxury brands.
Needing a luxury cosmetic packaging design for a Christmas promotion, L’Occitane approached Maxipos to create rigid boxes to contain a range of beauty products. Maxipos produced a rigid box from a 1200mic white-lined greyboard and 130gsm magnosatin with a deep blue print, varnish finish and gold foil logo. Complete with a grosgrain ribbon to open and close the door and a 500mic FBB fitment to keep each product in place, Maxipos elevated L’Occitane’s festive marketing endeavours by creating a luxury packaging box that would stand its ground against the competition and the wear and tear of transit and handling.
Rigid book jacket boxes
Despite the name, rigid book jacket boxes can be used to house a range of different products. In addition to books, book jacket boxes could contain cosmetics, art, gifts, influencer goodies and more.
Working with L’Occitane’s premium range, Divine, Maxipos created a book jacket box with a 1200mic box base and a 2000mic ULGB box door. Complete with gold Mirri paper and a clear, vacuum tray inside to keep the products in place, the box was not only stylish but incredibly durable.
Rigid gift boxes
Rigid gift boxes with lids are the perfect packaging solutions for several products. The ideal packaging to display and present products on a retail shelf, rigid gift boxes are well-suited to confectionary, perfumes, jewellery and even hairbrushes.
Working with Tangle Teezer to produce a simple yet cost-effective box, Maxipos created a rigid bas and lid with a clear acetate window to maximise the appeal of their hairbrushes on a retail shelf. Complete with red foil for extra festivity and an internal block-wall tray to hold the brush in place, the final result is a box that exudes luxury.
Traditional rigid gift boxes
Not unlike the Tangle Teezer box, traditional rigid gift boxes can house a variety of different products. With a lift-off lid, they are commonly repurposed by consumers as keepsake novelty storage boxes.
Working with Desmond and Dempsey, Maxipos designed and created a traditional fashion packaging gift box to contain a range of premium nightwear. The Desmond and Dempsey gift box was made with 1500mic white-lined greyboard and printed with CMYK and matte lamination for a luxury finish. Designed to complement the exclusive, hand-painted prints of the range, Maxipos created a rigid box that certainly makes a statement on an over-crowded retail shelf.
Expert luxury gift box manufacturers
Durable, stylish and eye-catching, rigid boxes are ideal packaging solutions for luxury brands. For more information about rigid boxes, take a look through some of the successful rigid box projects we have manufactured for our clients.
Alternatively, speak to our team of packaging experts to learn about our custom rigid box packaging solutions.
Not only a gift box supplier, but a rigid box manufacturer with a true motivation to support your marketing endeavours, Maxipos is on hand to find the best and most effective packaging solutions for your products.