As part of the Shiseido Group, NARS is known world-wide for its luxury make-up, which focuses on bringing out each customers individual personality using cosmetics. The collections are timeless but still manage to be provocative and original by using new colours and textures. The products are high-end and the sleek packaging they are housed in radiate luxury.
For Christmas 2019, NARS decided to create a unique box for their festive products to be sold in Sephora, the premium global retailer. As NARS would have to adhere to Sephora’s specific guidelines for packaging, they brought the challenge to Maxipos to see if we could help.