Altitude Coffee London – E-Commerce Shipper with Tear Strip

Altitude Coffee London was created by Joe Townshend with one wish, for everyone to experience the best coffee at home. “Great Coffee. Hand Roasted For Everyone” is their moto! Sustainability is extremely important to Altitude Coffee London; all coffee waste is given to a local farmer and the waste is then composted and used as a fertiliser for organic fruit and veg.

After an initial order in 2020, Altitude Coffee London got back in contact with Maxipos in 2022, to produce postal shippers for the flavoursome coffee to be sent in.

The material identified as the most suitable for the brief was an E-flute Kraft-Substitute which contains less virgin fibre and more recycled content than standard Kraft. This material satisfied the clients brand ethos and was dyed to look the same colour as standard Kraft.

Usually, a plastic Rippatape is used to seal E-Commerce postal shippers, however for this project we sourced a paper Rippatape which was made of Kraft material meaning it was therefore 100% recyclable. The box was printed with a two colour wrap around design on the outside, whilst the inside was printed with text in one colour.

In total Altitude Coffee London ordered 5,000 units which were delivered in one drop.