Williams Racing was founded in 1966 by Sir Frank Williams, with the team’s first historic win taking place at Silverstone in 1979.

After a severe spinal cord injury, Frank was awarded the Sports Personality of the Year Award for “outstanding achievement in the face of adversity”. His passion, vision and determination to achieve were key values he instilled within the Williams company.

After working with Williams Racing on a few different projects, they approached us to create a presentation box for their VIP guest passes. Williams wanted this to be an exciting and luxurious opening experience for their valued ticket holders so reveal panels were added to the box design.

This technique is often popular for promotional and PR boxes to give an exclusive feel to the unboxing.

Whilst sampling the final design, it was decided that UV varnish would be applied to the finish for a premium look which also showcased their iconic brand colours.

The finished boxes were delivered to Williams Racing UK warehouse within their requested timeframe and Maxipos have continued to work on various other projects for their brand.


1500 mic

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Our minimum order quantity for most items is 1,000 units. If your required quantity is lower, provide us with your project specifications and we can see if we are able to help.

We also provide discounted rates for higher unit purchases – please get in touch to learn more.

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