Why Businesses Should Switch to Sustainable Packaging Design

Nowadays, the need for sustainable practices has never been more critical. One crucial aspect gaining widespread attention is packaging design. The good news is that with increasing environmental concerns and a growing desire to protect our planet, businesses and consumers are recognising the importance of eco-friendly packaging practices. It’s not just empty talk either, as many large companies are aware of this importance.

Curious for some examples? Here you go:

Image from MCdonaldsblog

McDonald’s pledged to make its packaging 100% renewable and recycled by 2025.

Calvin Klein’s packaging is already 74% recyclable – kudos to them!

Lush, known for its fabulous cosmetics, makes 90% of its cosmetic packaging from recycled materials that can be recycled or composted. .

Sainsbury’s, the grocery store chain, plans to replace single-use plastic trays for steaks with a cardboard alternative, which will reduce the product’s plastic content by 70%.

And guess what? There’s more! But it isn’t our main goal today to provide a top list of companies that switched to a sustainable packaging design.  Our target in this article is to explain why your businesses should also switch to a sustainable packaging design and materials.

What is Sustainable Packaging?

Kraft carton ecommerce box

Sustainable packaging goes beyond the traditional approach of simply enclosing a product. It is a thoughtful and eco-conscious way of designing, producing, and using packaging materials that minimise environmental impact while meeting the needs of businesses and consumers.

At its core, sustainable packaging aims to reduce waste, conserve resources, and promote a circular economy where materials can be reused, recycled, or composted. This means saying goodbye to single-use plastics and embracing materials that have a lighter footprint on our planet.

Here are some key elements of sustainable packaging:

  • Eco-Friendly Materials: Sustainable packaging relies on materials that are renewable, biodegradable, or made from recycled content. These can include plant-based plastics, recycled paper, cardboard, biodegradable films, and more.
  • Minimalism: Less is more when it comes to sustainable packaging. Companies are opting for minimalist designs that use the least amount of material necessary to protect the product effectively.

Recycling Ease: Sustainable packaging is designed with recycling in mind. It ensures that the used materials can be easily sorted and processed through existing recycling systems.

Lightweighting: A rather unexpected feature, but eco friendly peco-friendlyen involves lightweighting materials to reduce energy consumption during transportation and distribution, thus lowering the overall carbon footprint.

Biodegradability and Compostability: Some sustainable packaging materials can biodegrade or be composted, returning to the earth without causing harm to the environment.

Exploring Sustainable Packaging Materials

When it comes to sustainable packaging, the choice of materials plays a pivotal role in reducing environmental impact. Embracing eco-friendly packaging materials not only demonstrates a commitment to the planet but also sets a positive example for others in the industry. Let’s explore some of the most popular and innovative sustainable packaging materials:

Plant-Based Plastics: Derived from renewable sources such as cornstarch, sugarcane, or potatoes, plant-based plastics offer a greener alternative to traditional petroleum-based plastics. These materials are biodegradable and have a lower carbon footprint, making them an excellent choice for various packaging applications.

Recycled Paper and Cardboard: Utilising recycled paper and cardboard not only reduces the demand for virgin materials but also diverts waste from landfills. Cardboard boxes and paper-based packaging can be easily recycled, contributing to a closed-loop system that benefits the environment.

Mushroom Packaging: Yes, you read that right! Mushroom packaging, also known as mycelium packaging, is made from agricultural waste and mycelium, the root structure of fungi. It’s biodegradable, lightweight, and can be moulded into various moulds to suit different products. To find out more about this material check our case study on how we helped Mirror Water with manufacturing mushroom boxes.

Bioplastics: Bioplastics are a versatile group of materials made from renewable resources like corn, sugarcane, or even algae. While some bioplastics are biodegradable, others can be recycled alongside traditional plastics, making them a more sustainable choice for conventional packaging applications.

Up-cycled Materials: Up-cycling involves transforming waste materials into new and valuable products. Packaging made from upcycled materials reduces the need for new resources and keeps waste out of landfills.

The beauty of sustainable packaging materials lies in their ability to cater to various industries and product types while significantly reducing environmental impact. As businesses continue to embrace these innovative alternatives, we move closer to a future where packaging not only protects products but also our planet.

Industries that will benefit of switching to sustainable packaging

The impact of sustainable packaging extends far beyond just being an eco-friendly gesture. Many industries stand to gain substantial advantages by embracing sustainable packaging practices. Let’s take a look at some of the sectors that can achieve significant benefits from making the switch:

  • Food and Beverage Industry: If you have drinks packaging, then it will be a good though to make it more eco-friendly. Sustainable packaging materials, such as biodegradable films, kraft paper and compostable containers, not only keep products fresh but also align with consumer preferences for eco-conscious choices. Additionally, using reusable or easily recyclable packaging can help reduce the environmental impact of food and beverage products.
  • Beauty and Personal Care Industry: The beauty and personal care industry is increasingly recognising the value of sustainable packaging. Cosmetic brands can enhance their brand reputation by using eco-friendly materials like plant-based plastics and biodegradable containers. Minimalist designs and reusable packaging options are also appealing to consumers seeking sustainability in their beauty routines. You could benefit from using sustainable materials even if you are interested in high end cosmetic packaging.
  • Fashion and Apparel Industry: Sustainable packaging plays a vital role in the fashion and apparel industry, where products need to be protected and presented elegantly. Brands can make their packaging for clothing by using eco-friendly materials like recycled paper or compostable bags. It will not only reduce their carbon footprint, but also will showcase a commitment to environmental responsibility.
  • Electronics Industry: The electronics sector can benefit from sustainable packaging by using materials like recycled cardboard or biodegradable protective wraps for devices. Not only does this appeal to eco-conscious customers, but it also aligns with corporate social responsibility goals, enhancing a brand’s reputation.
  • E-commerce Industry: With the rise of online shopping, the e-commerce industry generates a substantial amount of packaging waste. Applying sustainable solutions for your e-commerce packaging could significantly reduce the environmental impact of shipping and handling processes. Utilising biodegradable materials and right-sized packaging ensures efficient and eco-friendly deliveries.
  • Pharmaceutical and Healthcare Industry: In the pharmaceutical and healthcare sector, the importance of sterile and safe packaging cannot be overstated. Sustainable packaging options, such as compostable blister packs and recycled paper packaging, demonstrate a commitment to both patient safety and environmental well-being.

Embracing sustainable packaging isn’t just a trend that one could pass; it’s a strategic move that can benefit businesses across various industries in the long run. By appealing to the growing market of eco-conscious consumers and demonstrating social and environmental responsibility, companies can pave the way for a more sustainable future while securing their place as industry leaders.


Can biodegradable packaging replace traditional plastic packaging?

Yes, biodegradable packaging shows promise as a more sustainable alternative to traditional plastic packaging. Unlike regular plastics, biodegradable materials break down naturally over time, reducing their environmental impact. However, complete replacement might not be feasible for all applications. Transitioning to biodegradable options for everyday items can significantly reduce plastic waste and promote a greener future.

What are the challenges faced by companies when implementing sustainable packaging?

While the adoption of sustainable packaging is a worthy endeavour, businesses encounter various challenges during the implementation process. Some of the common obstacles include:

Cost Concerns: Sustainable packaging materials can be initially more expensive than conventional options, impacting profit margins and raising cost-related challenges.

Limited Availability: Access to a wide range of sustainable materials might be limited, making it challenging for companies to find suitable alternatives for their specific products.

Regulatory Compliance: Navigating complex and ever-changing regulations on sustainable packaging can be time-consuming and demanding for businesses.

Educating Stakeholders: Employees, suppliers, and customers need to be educated about the benefits and significance of sustainable packaging to gain support and foster change.

What are some creative eco-friendly packaging ideas?

Innovation in eco-friendly packaging is revolutionising the way businesses approach sustainability. Here are some creative and inspiring ideas to think about:

Edible Packaging: Develop packaging materials made from edible substances, such as rice, seaweed, or potato starch. These materials can be consumed along with the product, reducing waste.

Seed-Embedded Packaging: Embed seeds within biodegradable paper or cardboard packaging. After use, consumers can plant the packaging, and it will grow into plants or herbs, promoting sustainability and green spaces.

Plant-Based Blister Packs: Replace traditional plastic blister packs with biodegradable or compostable materials made from plant sources.

Compostable Pouches: Introduce compostable pouches for snacks and dry products, which break down harmlessly in home composting systems.

Mushroom Packaging: We have covered this earlier.

Biodegradable Bubble Wrap: Replace traditional plastic bubble wrap with biodegradable alternatives made from cornstarch or recycled materials.

Fabric Pouches: Offer products in fabric pouches that customers can repurpose as storage bags or gift wraps.

Looking for a sustainable packaging solution?

Go Green, Be Seen with Our Sustainable Packaging! Make a positive impact on the planet and your brand image by choosing our eco-friendly packaging solutions. From recyclable materials to biodegradable designs, our sustainable packaging not only looks great but also aligns with your environmental values. Contact us to discover how you can reduce your carbon footprint and captivate customers with packaging that cares for the earth!


As you may see, we live in a world where environmental concerns are in the spotlight. Sustainable packaging has offered us a powerful solution for businesses looking to make a positive impact. By applying eco-friendly materials and innovative design practices, companies can reduce their carbon footprint and demonstrate a commitment to preserving our planet for future generations.

From plant-based plastics to biodegradable films and upcycled materials, the options for sustainable packaging are diverse and cater to various industries’ needs. Beyond the environmental advantages, sustainable packaging also holds significant potential to resonate with consumers. With a growing number of eco-conscious shoppers, businesses can build a loyal customer base by aligning their values with those of their target audience. Brands that prioritise sustainability and eco-friendliness in their packaging choices can create a positive brand image and foster long-term customer loyalty.

At Maxipos, we understand the importance of sustainable packaging and its impact on both businesses and the planet. If your company wants to make a switch to sustainable packaging, then we will be more than happy to help you with this. We have great relationships with some of the best manufacturers around the world, which gives us the opportunity to offer you cost-effective solutions and packaging production to your exact specifications.

You can leave a reply using our contact form or just call us via this phone number: +44 1865 765 702

Sectors We Specialise In