Maxipos Unit 10,
Wheatley Business Centre, Old London Road,
OX33 1XW Wheatley,
info@maxipos.com +441865765702

Debenhams Megaday Box

L’OCCITANE offers natural beauty products dedicated to well-being, drawing inspiration from the Mediterranean art-de-vivre and traditions.

With products which are rich in natural active ingredients and essential oils, L’Occitane’s body, skincare, bath and hair ranges feature luxurious fragrances and textures from natural ingredients such as almond, shea butter, lavender and immortelle.

Maxipos and L’Occitane have worked together since 2008, and we have completed over 200 projects across a wide range of promotional items and packaging products. Over the years, we have worked extensively with the wholesale team, helping them develop campaigns for their retailers, particularly Debenhams and QVC.

Each year, L’Occitane creates a specific box for the Debenhams Megaday promotion and having produced a series of more traditional boxes for them, L’Occitane wanted to develop a book-style box that had an opening front door to reveal a selection of travel products.

Working with our main UK factory, we provided several plain samples for L’Occitane to choose the best style, construction and product layout. Due to the limited budget, we proposed using a 600 mic White Folding Box Board (FBB) material for the carton and fitment with a 90mic film for the window. Particular attention was paid to the design of the fitment so that the products remained securely in place during transit and in store.

Once the pre-production sample had been approved, the box was printed CMYK throughout and a gloss lamination was added to all components to increase the strength and durability of the material. 7,000 units were produced to a tight deadline and the box proved to be hugely successful for L’Occitane and Debenhams.