Frances Prescott – Product Carton with Fitment

Frances Prescott was created when the two unique perspectives of Frances, a leading make-up artist and facialist, and her sister Pauline, a globe-trotting business woman, united to create a British beauty brand to represent the needs of the current generation of on-the-go women. The skincare range that resulted encapsulates luxury multi-tasking.

Maxipos were therefore delighted when Frances and Pauline approached us to develop the main secondary packaging for their hero product, Tri-Balm.

They wanted to move away from their Chinese packaging supplier, find a UK-produced alternative and maintain the premium nature of their original packaging. Maxipos happily accepted the challenge.

Our UK factory used a 448mic Cyber XL Folding Box Board material for the drawer, sleeve, inner platform and fitment that make up the Tri balm box.

The drawer and fitment were printed in one pantone colour with machine varnish on one side. The outside sleeve was printed in two pantone colours with a machine varnish with a white and black barcode applied to one side.

15,000 units of the fitment, box and sleeve were separately packed flat before all three elements were then packed into suitable shipping cartons and palletised to be delivered to their warehouse. The new packaging proved an instant success with many consumers and retailers commenting on the contemporary but premium look and feel of the box.