Blink Brow Bar – Christmas Gift Slipcase

Vanita Parti, founder of blinkbrowbar, is largely responsible for bringing the ancient Indian technique of threading into the 21st century. After resigning from her marketing position at a global airline, she single-handedly launched the first ever UK walk-in brow bar in 2004.

It wasn’t long before British Vogue was tipping blinkbrowbar as the next big thing and today the brand can be found in leading stores including Selfridges, Harvey Nichols, Topshop, John Lewis and SpaceNK. As well as the walk-in bars, blinkbrowbar have also developed an award-winning line-up of beauty products.

Since 2015, Maxipos has been providing blinkbrowbar with various marketing materials including Tissue Paper, Gift Card holders and Carrier Bags. We have also produced their Christmas Gift Boxes for one of the most important promotions during the year. We were challenged with creating a box that was cost-effective but that would be have a “gift feel” and be visually impactful on shelf and in stores.

Through our main UK box factory, we provided initial plain samples in a range of different styles for blinkbrowbar to choose from. They particularly liked the Folding Box Board slipcase and drawer concept so we developed this further, adding a grosgrain ribbon pull and internal card fitments for 3 different product collections. For the board, our factory used a 460mic Poplar Super card and we added gold foil and matt lamination to the outer Custom Folding Box Board Slipcase to give the boxes a premium and Christmas aesthetic. The boxes were hugely popular resulting in a highly successful Christmas promotion for blinkbrowbar.