L’Occitane – Kelly Hoppen Linen Pouch

L’OCCITANE offers natural beauty products dedicated to well-being, drawing inspiration from the Mediterranean art-de-vivre and traditions.

With products which are rich in natural active ingredients and essential oils, L’Occitane’s body, skincare, bath and hair ranges feature luxurious fragrances and textures from natural ingredients such as almond, shea butter, lavender and immortelle.

Maxipos and L’Occitane have worked together since 2008, and we have completed over 200 projects across a wide range of promotional items and packaging products.

In 2017, L’Occitane joined forces with Kelly Hoppen MBE, one of the most celebrated and sought after interior designers in the world. The collaboration was based around 3 limited edition pouches which consumers received when they purchased L’Occitane’s exclusive travel collections. Each pouch contained 4 products from Kelly’s favourite L’Occitane ranges, Almond, Verbena, and Pivoile. Kelly chose to embellish the designs using striking coloured prints which reflected the colours of the ranges contained within.

The bespoke pouches were produced in China to a size of 225mm x 220m with a 30mm flat bottomed base in a natural linen material. Each pouch had a linen logo patch embroidered with the logos, and a silver metallic zip pull, branded with Kelly Hoppen on one side and L’Occitane on the other. 3 different artworks were produced, each using a heat transfer process to create the vibrant prints. 10,000 units were manufactured in total and were the central promotional tool for the collaboration.