Step-by-Step Guide to Designing Custom Folding Cartons


In the world of luxury, personalised packaging plays a vital role in enhancing the overall brand experience. Custom folding cartons not only protect the products inside but also create a lasting impression on customers. From beautifully crafted designs to unique finishes, personalised folding cartons can help luxury brands stand out in a saturated market. In this article, we will provide valuable insights into the design process for creating bespoke folding cartons, including materials, dimensions, and finishing options.

Understanding Folding Cartons

Folding cartons are a type of packaging that is made from paperboard or plastic and can be folded flat when not in use. They are widely used in various industries due to their versatility and suitability for different product types. From cosmetics and perfumes to chocolates and electronics, folding cartons offer a practical and visually appealing solution for packaging a wide range of luxury goods.

Materials for Custom Folding Cartons

Regarding materials, paperboard is the most commonly used material for folding cartons. It is lightweight, versatile, and offers excellent printing capabilities. There are a wide range of coated, uncoated and textured boards available to meet a brand’s requirements. Plastic materials, such as PET or PVC, are also used for clear folding cartons that provide a unique visual appeal and allow for product visibility. It is essential to choose the material that best suits the product requirements and aligns with the brand’s sustainability goals. Eco-friendly options, such as recycled paperboard or biodegradable plastic, are gaining popularity in the market.

Dimensions and Structural Design of Folding Cartons

Structural Design of folding cartons

Determining the appropriate dimensions for folding cartons depends on the product’s specifications and the packaging goals. The packaging needs to provide sufficient space for the product while maintaining a compact and aesthetically pleasing structural design. Structural design is crucial in ensuring the functionality and visual appeal of the packaging. Factors such as product protection, ease of assembly, and space optimisation should be considered during the design phase.

Personalisation and Printing Options For Folding Cartons

Printing Options For Folding Cartons

Personalisation is a key aspect of creating custom folding cartons for luxury brands. Custom shapes, die-cut windows, and embossed or debossed designs can add a unique touch to the packaging. When it comes to printing, various techniques can be used such as litho, screen print and digital depending on the quantities required. Litho printing provides a better quality print finish but is generally more cost-effective on quantities starting around 1,000 units. Digital print is a cheaper option for lower quantities.

Finishing Touches and Additional Features

To further enhance the aesthetics and functionality of custom folding cartons, various finishing options are available such as laminations (matt, gloss, soft touch and biodegradable) and spot UV varnishes. Foil stamping, spot UV varnish as well and embossing or debossing can also elevate the packaging’s visual appeal. Additional features such as handles, magnets, or inserts can also be incorporated to improve the packaging’s usability.
It is important to align the design with the brand’s visual identity to create a cohesive and impactful packaging solution.

Need Support With Your Folding Cartons?

Designing custom folding cartons is a detailed and collaborative process that requires careful consideration of materials, dimensions, and finishing options. By creating personalised packaging, luxury brands can leave a lasting impression on their customers and reinforce their brand identity. If you need further assistance in designing custom folding cartons for your luxury brand, contact Maxipos, a leading packaging supplier with expertise in premium packaging solutions.

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