Slipcase and Drawer Rigid Boxes

L’OCCITANE offers natural beauty products dedicated to well-being, drawing inspiration from the Mediterranean art-de-vivre and traditions.

With products which are rich in natural active ingredients and essential oils, L’Occitane’s body, skincare, bath and hair ranges feature luxurious fragrances and textures from natural ingredients such as almond, shea butter, lavender and immortelle.

Maxipos and L’Occitane have worked together since 2008, and we have completed over 200 projects across a wide range of promotional items and packaging products. One of the promotions they asked us to help with was their collaboration with Entrepreneurs du Monde, a French public interest association which works with populations in developing countries. The organisation helps thousands of women and men living in extremely difficult circumstances to improve their living conditions, by supporting their own entrepreneurial ventures and giving them access to products which can bring significant health, economic and environmental benefits.

L’Occitane required a rigid box for a selection of their travel size products which would form the cornerstone of the promotion. Having recently produced a range of simple rigid boxes with lift-off lids, L’Occitane wanted a different style of rigid box but which met their challenging budget. We developed a rigid drawer with a thumb cut which would slide into a rigid slipcase.

The box was produced using 1200mic white lined board, printed CMYK. Two different artwork versions were printed, one gloss laminated and the other matt laminated. Each box was assembled at the factory before placing into individual polybags and then bulk packed prior to delivery to the UK warehouse. In total 15,000 units were produced across the two artworks.