Slipcase and Drawer Boxes for QVC

L’OCCITANE offers natural beauty products dedicated to well-being, drawing inspiration from the Mediterranean art-de-vivre and traditions.

With products which are rich in natural active ingredients and essential oils, L’Occitane’s body, skincare, bath and hair ranges feature luxurious fragrances and textures from natural ingredients such as almond, shea butter, lavender and immortelle.

Maxipos and L’Occitane have worked together since 2008, and we have completed over 200 projects across a wide range of promotional items and packaging products.

One of the most interesting boxes we have produced for L’Occitane is the Quattro Set for QVC, one of their main wholesale clients. The brief stated that they needed a box to hold 3 different selections of products: 4 hand cream tubes, 4 mini EDT’s and 4 Shower Gel bottles. As it was going to be sold on QVC, the box needed to be visually impactful and allow the presenter to demonstrate the box.

We felt that it would be best to somehow separate the 3 product ranges so we developed a pack with 3 separate drawers, each with a fitment, that was held in its own slipcase. To complete the box, the 3 slipcases were then packed into a larger outer slipcase.

Our factory in China litho printed each slipcase in CMYK whilst the drawers and fitments were printed in a solid pantone colour. To enhance the quality of the boxes, each slipcase was foiled and all components were gloss laminated. 2 different artwork versions were produced, 1 for the TSV Autumn promotion and the other for the QVC Christmas promotion. Before packing, all of the boxes were fully assembled to reduce the packing cost and time at L’Occitane’s UK warehouse. In total, 30,000 units were produced, on time and on budget.