Maxipos’ service for Gift With Purchase
If you are conducting a Gift With Purchase promotion or wish to create Incentives for your stockists or even your staff, then Maxipos can help you. We can assist in every stage of the process from conceiving and designing the gifts, to producing prototypes through to manufacturing and delivery. We can also arrange for the storage and distribution of your incentives. One of our skills is helping you to pick the perfect gift – one that reflects your brand, attracts attention, communicates your chosen message and adds perceived value to your offer. Our excellent network of trusted global manufacturers and our project management skills enable us to deliver outstanding incentives with genuine impact, in timely fashion and within your budget.
The Power of Giving
Research has repeatedly demonstrated that gifts are the most effective form of promotion and here’s why:
- The word “Free” – people just love the idea of getting something free; that simple little word is an attention grabber and plays to the consumer’s desire for a bargain. The same will be true of stockists who will strive harder to sell your products to get those incentives.
- Gifts increase transaction values – your customers will spend more in order to receive the free gift and your stockists will perfect their upselling techniques if they want those incentives.
- Gifts inspire reciprocal behaviour – the beneficiaries of gifts and incentives can have a subconscious desire to return the favour by making more purchases.
- Incentives play to a preference for more – consumers have been shown to prefer receiving more goods for their money to receiving a discount on their purchase.
- Gifts promote brand awareness – your chosen inducement demands attention and the act of giving enhances consumers’ favourable perceptions of your brand. There is a feel good factor engendered by a gift that it is hard to inspire any other way.
- Gifts encourage your customers to share – recipients of free gifts are more likely to share their positive experience of your brand with others. Gifts ensure that your customers do the talking for you.
- Gifts with purchase are cost effective – if you choose the right gift it will be far more cost effective than offering a discount, a gift card or a buy one get one free promotion.
Maxipos can source and produce exceptional gifts to support promotions and incentive schemes in any industry sector. We can supply either bespoke or off-the-shelf solutions for you whilst managing the project efficiently every step of the way.
Please see below for a selection of case studies in these two product categories:
We have a proven track record in designing, sourcing and developing bespoke products for a variety of campaigns. If you are unsure of exactly what would work best for you or need a little inspiration to add a spark to your promotion then Maxipos can help you to find and produce gifts with impact.
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We can draw on an extensive range of stock items which can be printed and personalised to feature your brand’s logo or an important marketing message. Off-the-shelf Gift With Purchase items are cost-effective solutions that can be produced quickly to support your product launches and promotions.
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