FCUK CHRISTMAS GIFTS SETS

/ RIGID BOXES / PACKAGING
BRIEF:
Boots The Chemist contacted Maxipos to design a Christmas Gift Set for their French Connection toiletry range, one of its licensed products. The aim was for the Box to "jump off the shelf" without any visual support in-store, whilst increasing sales from 200,000 units to 1 million units.

SOLUTION:
The first design we proposed was the Ice Pack, an injection-moulded box which gave the impression of the products being suspended in ice. The pack was such a success that we were asked to develop a new pack the following year to increase sales further. Thus we developed the Lens Pack which contained an injection moulded Fresnel Lens in the lid to magnify the products appearance; this pack increased sales to 2.5 million units. The final box we designed was the Ridged Illusion Pack which allowed the brand name & the products to be seen through the lid from different angles.
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