Ocado was established in the UK in 2002 and are now the world’s largest dedicated online grocery retailer with over 580,000 active customers. Their objective is to provide their customers with the best shopping experience in terms of service, range and price.
Since 2004, Maxipos has been working with Ocado on a range of promotional products to help build their brand and also incentivise lapsed customers to become regular members.
Ocado use a fleet of branded Mercedes Vans to deliver their produce to their consumers; these have been highly successful in establishing the Ocado brand and are easily identified due to their colourful designs.
Ocado approached Maxipos to produce miniature versions of the vans, each one a different colour, for an online promotion for their regular customers. Maxipos joined forces with Corgi, the miniature toy company, to develop a 1:40 scale replica of the Mercedes Van.
The actual van was photographed and along with detailed vehicle design specs supplied by Mercedes, exact miniature replicas were produced after several stages of prototyping. To make the vans more attractive to children, we also incorporated a pull-back mechanism to give the van motion.
50,000 vans were produced to create a highly successful promotion.