Ocado mini vans

OCADO MINIATURE TOY VANS

/ BESPOKE / INCENTIVES
BRIEF:
Ocado, the online food retailer, use a fleet of branded Mercedes Vans to deliver their produce to their consumers; these have been highly successful in establishing the Ocado brand. Ocado approached Maxipos to produce a range of miniature replica vans, each one a different colour, for an online promotion for their regular customers.

SOLUTION:
Maxipos joined forces with Corgi, the miniature toy company, to develop a 1:40 scale replica of the Mercedes Van. The actual van was photographed and along with detailed vehicle design specs, exact replicas were produced after several stages of prototyping. To make the vans more attractive to children, we also incorporated a pull-back mechanism to give the van motion.

50,000 vans were produced to create a highly successful promotion.

DOWNLOAD THE FULL CASESTUDY:

A Driving Force For Ocado
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